Whose to Say What is Good and What is Bad?


The story goes something like this. One day a farmer finds a horse in his yard. A neighbor walking by calls out, “You lucky soul. This is good.” The farmer replies, “Whose to say what is good and what is bad.” The following morning the farmer finds the horse has left. His neighbor calls out, “You poor devil. This is bad.” The farmer replies, “Whose to say what is good and what is bad.” That evening the horse returns and with it are nine other horses. Seeing this, the neighbor hurries over and remarks, “You lucky soul. This is good.” To this the farmer replies, “Whose to say what is good and what is bad.” The horses are still there the following morning, so the farmer’s son attempts to break one of them. He is thrown from the horse and breaks his arm. The neighbor looking on, shakes his head and sighs, “Oh, you poor devil. This is bad.” The farmer  helps his son to his feet and replies, “Whose to say what is good and what is bad.” Word spreads that the country has gone to war and all able-bodied men are to report for duty. A mounted brigade passes through the village amassing the young men. The injured boy is left behind. Whose to say what is good and what is bad…

I mention this story in the wake of downloading and navigating the beta test model of our app. Suffice it to say it was not only ugly, but all jacked up. I compiled twelve hand written pages of errors. Twelve! After the initial disappointment subsided, I realized a terrific opportunity had just dropped in my lap. About four months into the development I met with PURA Marketing and had a marketing scrub done. Cathey and Dave researched the travel industry, trends and projections, travel apps and so much more, and came back with recommendations that, as insightful as they were, I felt came too late in the game to implement – sort of like being 7 1/2 months pregnant with a boy and wanting a girl. What this “problem” permitted me to do, was to clear the table and create what I really wanted.

It’s been a fun process. Metaphorically, I poured the project onto the table, let it be all gooey and drip off the edge. I didn’t try to “do” anything with it or tell it what it “had” to be. As a result Scoutabout is absolutely amazing. No longer confined to a mobile device, this web application has become “Pinterest meets Polyvore for Travel and Lifestyle.” I’ll share more in the days ahead. For now, I’m sending the love from Portland. Thank you for taking this ride with me and my awesome team. They inspire me everyday.

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